New horizons in kids and teen entertainment: 8 Lions’ innovative approach
A fresh start in London
8 Lions, a new entertainment IP growth and development company, has been launched by industry veterans Jiella Esmat and Karine Ahton. Based in London, this new venture aims to revolutionize the way entertainment properties for kids and teens are developed and grown. With a data-driven approach and years of experience in the sector, 8 Lions is set to make a significant impact.
Leveraging experience and expertise
Esmat and Ahton bring a wealth of experience to 8 Lions. Esmat, who recently served as chief revenue officer at Amuse Animation and Amuse Studios, has also held senior positions at Paramount Pictures, Sony Pictures, and NBCU. Ahton, on the other hand, was general counsel at Moonbug and Envision Racing, with previous stints at Anrio and ITV. Their combined expertise provides a solid foundation for 8 Lions’ ambitious goals.
Early successes and strategic partnerships
Before its official launch, 8 Lions had already made significant strides. The company represented the YouTuber channel Cosmic Kids in negotiating its first TV series, Jamie’s Yoga Adventures, commissioned as a Sky Original. Additionally, 8 Lions partnered with Acamar Films to distribute and handle licensing and merchandising for the preschool program Bing in the Middle East and North Africa. They are also collaborating with Jordan-based digital-first studio Pixitoon to create a comprehensive growth and monetization strategy.
A strong launch team
Joining Esmat and Ahton on the 8 Lions launch team are Lovely Chavez as VP of Digital Strategy & Commercial Partnerships, Helen Wong as senior commercial manager, and Fletcher Williams as corporate & strategy executive. Each team member boasts impressive resumes, including stints at global organizations such as Moonbug, Wildbrain, and NBCU. Jerome Mazandarani, a former Crunchyroll UK managing director, will advise on anime and adult animation-related projects.
The vision behind 8 Lions
Esmat and Ahton shared their vision for 8 Lions during a recent industry event. They emphasized that while Moonbug focuses on acquisitions, 8 Lions aims to create new IPs from the ground up. This desire to be involved early in the creative process was a significant factor in launching the company.
Facilitating connections and driving growth
At its core, 8 Lions aims to facilitate connections and drive growth for traditional production companies and creator-led IP owners. By leveraging their extensive network and capabilities, they plan to support and elevate existing IPs through distribution, co-productions, merchandising, and beyond. A key component of their long-term goal is to create and own original IPs, bringing together creative talent from Asia, the Middle East, and the West to develop content that resonates globally.
Expanding beyond screens
While screens (linear, on-demand, theatrical) are a key part of their strategy, 8 Lions’ reach extends far beyond. They plan to explore audio platforms, publishing, merchandise, live events, gaming, and more. This holistic approach ensures that the IPs they represent can maximize their potential across multiple platforms and markets.
Embracing traditional and digital-first outlets
8 Lions is agnostic when it comes to distribution, offering the full spectrum to their partners. With roots in traditional entertainment and expertise in digital-first content, they are well-equipped to navigate both worlds. Their experience spans everything from blockbuster Hollywood franchises to creator-led, YouTube-first properties, covering all models — from free-to-air and pay TV distribution to theatrical releases and on-demand formats (SVOD, AVOD, TVOD, EST, FAST).
Venturing into new territories
Anime is a key focus for 8 Lions. They are partnering with major production companies to amplify existing IPs globally through distribution, merchandising, gaming, and more. Co-productions and the financing of future spin-offs are also in the pipeline. Leveraging their strong relationships in MENA and APAC, 8 Lions aims to bring fresh, exciting IP to kids and teens worldwide.
Final thoughts
The launch of 8 Lions marks an exciting new chapter in the world of kids and teen entertainment. With a data-driven approach, a wealth of experience, and a strong team, 8 Lions is poised to make a significant impact. Their commitment to creating and growing new IPs, combined with their holistic approach to distribution and monetization, sets them apart in the industry. As they continue to forge new partnerships and explore new territories, the future looks bright for 8 Lions and the properties they represent.