Disney+ offers enticing deals and perks to boost subscribers
Disney is ramping up efforts to increase Disney+ subscriber numbers before the end of its September 2024 quarter and ahead of a new price hike. Starting Thursday, new and returning customers in the U.S. can sign up for the ad-supported Disney+ Basic plan for just $1.99/month for the first three months. This promotional offer comes as the price of Disney+ Basic is set to rise from $7.99 to $9.99/month on October 17, along with price increases for Disney+ Premium, Hulu, ESPN+, and their multiservice bundles.
A limited-time offer for new and returning subscribers
From September 12-27, eligible customers can take advantage of this special deal at Disney+. After the promotional period, the price of Disney+ Basic will revert to $9.99/month. Disney is promoting this $2/month deal as arriving “just in time for a blockbuster fall,” featuring the premiere of Pixar’s highly anticipated “Inside Out 2,” the sequel to the highest-grossing animated movie of all time. Although the release date for “Inside Out 2” on Disney+ has not been announced yet, fans are eagerly awaiting its arrival.
Exciting new content on Disney+
In addition to “Inside Out 2,” Disney+ is highlighting other upcoming programming in its promotion. Marvel’s “Agatha All Along,” a spinoff of “WandaVision,” is set to premiere on September 18 at 6 p.m. PT. Another highly anticipated release is “Wizards Beyond Waverly Place,” starring Selena Gomez, which is a sequel to the popular Disney Channel series ”Wizards of Waverly Place” and will be available on October 30.
Disney+ subscriber growth and future expectations
First launched in 2019, Disney+ has become the go-to streaming service for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as “The Simpsons” and more. In the U.S. and Canada, Disney+ added a net 800,000 new subscribers, reaching 54.8 million for the June 2024 quarter. However, international Disney+ Core customers (excluding Disney+ Hotstar) saw a slight decrease of about 100,000, bringing the total to 63.5 million. Disney has informed investors that it expects Disney+ Core subscribers to “grow modestly” in its fiscal Q4 2024, which ends in September.
New perks for Disney+ subscribers
Alongside the new price promotion, Disney+ is introducing a suite of limited-time subscriber perks in the U.S. starting September 12. These perks include special discounts and offers, providing added value to subscribers. More information is available at this link.
Exclusive perks for Disney+ subscribers
- Entry into a Disney Cruise Line sweepstakes: A chance to visit Disney’s Lookout Cay at Lighthouse Point in the Bahamas.
- Exclusive free bundle of more than 35 Marvel digital comics: Perfect for comic book enthusiasts.
- Free in-game emoji for mobile game “Disney Emoji Blitz”: A fun addition for gamers.
- 15% off Disney-based products at Funko: Great for collectors.
- 15% off Disney-based merchandise at Loungefly: Ideal for fans of Disney-themed accessories.
- An exclusive in-game cosmetic for Ubisoft and Lucasfilm’s “Star Wars Outlaws” game: A special treat for gamers, featuring Nix, the main character’s companion.
- Early access to “Agatha All Along” merchandise: Available at disneystore.com starting September 18.
- Tickets to “D23 Tune-in to Terror: A Hollywood Halloween”: A subscriber-only event in L.A., with tickets on sale beginning September 12 at 10 a.m. PT.
Reflecting on Disney+’s strategy
Disney’s strategy to attract new subscribers with a limited-time offer and exclusive perks is a smart move, especially with the upcoming price increase. By providing a taste of their extensive content library and additional benefits, Disney+ aims to retain subscribers and encourage long-term commitment. The inclusion of highly anticipated releases like “Inside Out 2,” “Agatha All Along,” and “Wizards Beyond Waverly Place” ensures that there is something for everyone, from animation lovers to Marvel fans and nostalgic viewers.
For cinema and TV series enthusiasts, Disney+ continues to be a treasure trove of content, offering a diverse range of shows and movies that cater to various tastes. The platform’s ability to consistently deliver high-quality entertainment makes it a valuable addition to any streaming lineup.
Disney+ is pulling out all the stops to boost its subscriber base with attractive deals and exclusive perks. As the streaming landscape becomes increasingly competitive, Disney+ remains a strong contender, offering a rich and varied content library that appeals to a wide audience.