Luis Fonsi’s indie romcom ‘Say A Little Prayer’ to hit AMC theaters this Thanksgiving
A new chapter in indie film distribution
In a groundbreaking move, Luis Fonsi’s indie romantic comedy, Say A Little Prayer, is set to grace 100 AMC theaters across major U.S. markets during the Thanksgiving holiday weekend. This distribution deal, directly inked between AMC Theatres and New Cadence Productions, marks a significant shift in how independent films reach audiences.
The rise of independent distribution
AMC, the largest theater chain in the nation, has taken a bold step by partnering directly with the producers of Say A Little Prayer. This film marks the cinematic debut of Fonsi, the Latin music sensation renowned for his 2017 global hit, “Despacito.” The collaboration underscores a growing trend where exhibitors are bypassing traditional distribution channels to work directly with indie producers.
A strategic partnership
The film’s promotion will be bolstered by trailers running in theaters, with additional sponsorship from Spanish-language media giant SBS Broadcasting. Raul Alarcon, CEO of SBS, expressed his enthusiasm, stating, “Supporting Say A Little Prayer was a natural fit for us, as Luis Fonsi’s music is already a staple on our stations.” SBS’s influence spans top radio stations in Miami, New York, Chicago, Los Angeles, and Puerto Rico.
A new approach to film distribution
Producer Cristina Nava of Migrant Filmworks highlighted the challenges of traditional distribution routes, noting that the results have often been disappointing. New Cadence Productions, led by Jeff Valdez and Sol Trujillo, has been pioneering independent distribution channels for Latino-themed content aimed at U.S. Latino audiences. Nava praised their innovative, data-driven approach, which promises a more equitable future in film distribution.
Spotlight at L’Attitude conference
Details of the AMC Theatres arrangement will be unveiled on September 14 during a panel session at the annual L’Attitude conference in San Diego. This event celebrates Latino leadership and entrepreneurship across various business sectors. Fonsi is scheduled to perform at the conference, coinciding with the debut of the Say A Little Prayer trailer.
A star-studded cast
Say A Little Prayer features a talented ensemble cast, including Angélica María (Rosalinda), Vanessa Vásquez (Divorce Bait), Jackie Cruz (Orange Is The New Black), and Vivian Lamolli (East Los High). The film follows three friends who recite an ancient prayer in their quest for true love, leading to unexpected and humorous outcomes as they navigate relationships with the wrong partners.
Creative minds behind the film
Directed by Patrick Perez Vidauri and written by Nancy De Los Santos, Say A Little Prayer is produced by Nava for Migrant Filmworks. New Cadence Productions serves as the executive producer and is handling the film’s distribution.
A personal reflection for cinema enthusiasts
For those who cherish the magic of cinema, Say A Little Prayer offers a refreshing take on the romantic comedy genre. The film’s unique storyline, combined with its talented cast and innovative distribution strategy, promises to deliver an engaging and memorable experience. As the landscape of film distribution continues to evolve, partnerships like this one between AMC and New Cadence Productions pave the way for more diverse and inclusive storytelling.
Explore more
For a sneak peek, check out the Say A Little Prayer trailer and immerse yourself in the world of these three friends on their quest for love. This Thanksgiving, make sure to catch this heartwarming and humorous film at an AMC theater near you.
By embracing new distribution models and fostering collaborations between independent producers and major exhibitors, the film industry is poised for a more inclusive and dynamic future. Say A Little Prayer is not just a film; it’s a testament to the power of innovation and the enduring appeal of heartfelt storytelling.