DDA expands with new live content division

A new era for DDA

In a bold move to enhance its service offerings, the marketing and communications agency DDA has announced the launch of a live content division at its London office. This exciting development is spearheaded by industry veterans Richard Adamson and Louis Kemsley, who bring a wealth of experience and expertise to the table.

Meet the new leaders

Richard Adamson and Louis Kemsley, previously with Sassy+, have joined DDA as director and content director, respectively. With over 30 years of combined experience, they have produced more than 500 high-profile live events for major brands, including every major studio and streaming platform. Their impressive portfolio includes world premiere red carpets, luxury car launches, live-to-cinema concerts, and corporate events. Additionally, they have crafted numerous branded content films, showcasing their versatility and creativity.

A strategic move

DDA president Neil Bhatt expressed his enthusiasm for the new hires, stating, “We have worked alongside Richard and Louis on many events over the years and have long been admirers of their skill and dedication in making every piece of work the very best that it can be for their clients. The ability to produce premium content is an increasingly important element in our campaigns, and in Richard and Louis, we have the best practitioners in the business. We are extremely proud to now call them colleagues and look forward to seeing how they grow this exciting new arm of DDA both in the U.K. and globally.”

Expanding horizons

The launch of DDA’s live content division comes at a time of rapid expansion for the agency. Last year, DDA moved into larger premises in London to accommodate its growing staff. This year, it opened its first office in New York, led by Dan Salerno, to complement its existing U.S. office in LA. The agency also recently hired well-respected publicity and awards veteran Julie La’Bassiere as chief strategy officer and Media Molecule and Bandai Namco alumnus Gemma Cooper as director of gaming.

A vision for the future

Adamson and Kemsley shared their vision for the new division, stating, “Our mission is to elevate DDA’s service offerings by delivering premium content creation and live broadcast solutions. We are passionate about providing exceptional value to both new and existing clients and fostering innovation across the communications business. With a focus on growth, our goal is to set new standards in the industry, ensuring every project exceeds expectations and drives success.”

The impact on cinema and TV series

For cinema and TV series enthusiasts, this new division promises to bring a fresh wave of high-quality content and live events. Imagine attending a world premiere red carpet event or watching a live-to-cinema concert produced by industry experts. The possibilities are endless, and the impact on the entertainment industry could be significant.

Exploring new content

With the addition of Adamson and Kemsley, DDA is poised to create innovative and engaging content that resonates with audiences. Whether it’s a behind-the-scenes look at a major film production or a live broadcast of a highly anticipated TV series premiere, the new division aims to deliver memorable experiences for fans.

Direct links to trailers and information

To give you a taste of what’s to come, here are some direct links to trailers and information pages for popular movies and TV series:

The music connection

Music enthusiasts can also look forward to exciting developments from DDA’s new division. With a focus on live-to-cinema concerts and branded content films, the agency is set to create unique experiences that blend music and visual storytelling.

Discover new albums and songs

Here are some direct links to Music Beep for popular albums and songs:

A personal reflection

As someone who has followed the entertainment industry for years, I am thrilled to see DDA expanding its horizons and embracing new opportunities. The addition of Richard Adamson and Louis Kemsley to the team is a testament to the agency’s commitment to excellence and innovation. I look forward to seeing the incredible content and live events they will produce, and I am confident that their expertise will elevate DDA’s offerings to new heights.

In a world where content is king, DDA’s new live content division is poised to make a significant impact. With a focus on premium content creation and live broadcast solutions, the agency is set to redefine the standards of the industry and deliver exceptional value to its clients. The future looks bright for DDA, and I can’t wait to see what they have in store for us.