Lionsgate embraces AI to revolutionize filmmaking

A new era in cinematic creativity

Lionsgate, the powerhouse behind iconic franchises like John Wick and The Hunger Games, is taking a bold step into the future by integrating generative AI technology into its filmmaking process. This innovative move is set to transform how movies are made, offering filmmakers a suite of advanced tools to enhance their creative vision.

The partnership with Runway

In a groundbreaking deal, Lionsgate has teamed up with Runway, an applied AI research company backed by tech giants like Google and Nvidia. This collaboration marks Runway’s first venture with a Hollywood studio, focusing on developing a bespoke AI model tailored to Lionsgate’s extensive library of over 20,000 film and television titles.

Runway’s AI model is designed to generate cinematic video, providing directors and creative teams with a powerful tool to augment their work. This AI-generated content can be further refined using Runway’s suite of controllable tools, offering unprecedented flexibility and creativity in the filmmaking process.

The potential of AI in filmmaking

Lionsgate’s vice chair, Michael Burns, highlighted the enthusiasm among filmmakers for the potential applications of AI in both pre-production and post-production stages. He emphasized that AI is seen as a tool to augment, enhance, and supplement current operations, rather than replace human creativity.

Burns also noted the significant cost savings expected from using Runway’s AI models. “We do a lot of action movies, so we blow a lot of things up, and that is one of the things Runway does,” he explained, hinting at the practical benefits of AI in reducing production costs.

Runway’s vision for the future

Runway, based in New York City, has raised $237 million in funding from investors including Google, Nvidia, and Salesforce Ventures. The company is dedicated to shaping the next era of art, entertainment, and human creativity through its AI research.

Cristóbal Valenzuela, Runway’s co-founder and CEO, expressed his commitment to providing artists, creators, and studios with the most powerful tools to augment their workflows and enable new ways of storytelling. He believes that the history of art is intertwined with the history of technology, and these new AI models are part of a continuous effort to build transformative mediums for artistic and creative expression.

A new chapter for Lionsgate

Lionsgate’s collaboration with Runway represents a significant milestone in the integration of AI into the entertainment industry. By leveraging advanced AI technology, Lionsgate aims to push the boundaries of what is possible in filmmaking, offering audiences new and exciting cinematic experiences.

For more information on Runway and its innovative AI technology, visit Runway’s website.

Explore the future of cinema

For those eager to see the impact of AI on filmmaking, keep an eye on upcoming Lionsgate releases. The integration of AI promises to bring a new level of creativity and efficiency to the industry, paving the way for a future where technology and artistry go hand in hand.

Stay tuned for more updates on how AI is transforming the world of cinema, and don’t miss the chance to experience the next generation of films brought to life by this groundbreaking technology.