Japan’s entertainment industry takes a step forward with ‘The Boyfriend’
A new era for LGBTQ representation in Japanese media
Japan, known for its conservative stance on social issues, has been slow to embrace the LGBTQ community compared to its East Asian neighbors. However, the entertainment industry is gradually paving the way for change, with courts and municipal authorities following suit. The arrival of Japan’s first same-sex dating reality show, The Boyfriend, on Netflix, marks a significant milestone in this journey.
A fresh take on reality TV
The Boyfriend brings together nine men in a beach house, where they spend a month living together, working shifts at a coffee truck, and exploring relationships. The show’s format is reminiscent of familiar reality shows, but with a unique twist. Unlike Western counterparts like Love Island or Love Is Blind, The Boyfriend focuses on emotional connections rather than on-screen drama or sexual activity.
A thoughtful portrayal of relationships
Throughout the show, the housemates navigate their feelings and relationships with a sense of restraint and warmth. The budding romance between Dai, a young student, and Shun, who is slightly older, is a central storyline. However, the most significant drama in the house revolves around a disagreement over the price of raw chicken, highlighting the show’s focus on everyday interactions rather than sensationalism.
Sexuality and the challenges of coming out are recurring themes, handled with sensitivity and thoughtfulness. One housemate, Taehon, has not yet come out to his parents, adding a layer of complexity to his experience on the show.
Positive reception and cultural impact
The 10-part series has received praise for its wholesome and chaste approach. Critics have lauded its restraint and warmth, with some calling it “tantalizingly lovely.” The show’s design, featuring a pastel-colored house with stylish Roche Bobois furniture, adds to its inviting atmosphere.
Casting director Taiki shared insights into the casting process, which involved a six-month search for participants through social media, recommendations, and scouting in Tokyo’s gay district, Shinjuku Ni-chome. The goal was to create a diverse and harmonious group, avoiding the pitfalls of previous reality shows like Terrace House, which faced controversy after a cast member’s tragic death.
A diverse and inclusive cast
The Boyfriend stands out for its efforts to include ethnic diversity among the housemates, casting men of Korean and Taiwanese descent. This move challenges social stigmas in contemporary Japan and adds depth to the show’s narrative.
Director Hishida Keisuke and executive producer Ota Dai emphasized that the show’s focus extends beyond romance to personal growth and shared experiences. This approach led to many unexpected and heartwarming moments on set.
Studio commentary and community representation
The show’s studio commentary, featuring a lively five-person panel, adds an engaging layer to the viewing experience. The panel includes central host Megumi, drag queen Durian Lollobrigida, veteran reality show commentator Tokui Yoshimi, Horan Chiaki, and style diva Thelma Aoyama. Lollobrigida’s presence as a member of the LGBTQ community provides valuable insights and helps bridge the gap between the show and its audience.
Broader acceptance in Japanese entertainment
The success of The Boyfriend reflects a broader trend of increasing acceptance of LGBTQ culture in Japanese entertainment. Last year’s Tokyo International Film Festival featured a seminar on the popular “Boys Love” (BL) TV genre, highlighting its origins in Japanese manga and its appeal to female fans. Additionally, renowned filmmaker Kitano Takeshi’s film Kubi reimagined a historical event with LGBTQ themes, receiving a largely positive response from the public.
A small step towards greater diversity
While The Boyfriend may not be revolutionary, it represents a significant step towards a more inclusive and diverse Japanese society. The show has the potential to change perceptions and foster understanding among viewers who may have previously felt distant from the LGBTQ community.
As Lollobrigida aptly put it, “This show might not have caused a 90-degree shift in public opinion, but it could lead people to realize that everyone struggles, enjoys life, makes friends, and falls in love just like anyone else. It could lead them to think, ‘Hey, they’re just like us.'”
For more information and to watch the trailer, visit The Boyfriend on Netflix.