RedBird IMI expands its media empire with Bright North Studios acquisition

A new chapter for Bright North Studios

In a significant move within the media landscape, RedBird IMI, the media investment firm spearheaded by CEO Jeff Zucker, has acquired Bright North Studios, formerly known as Efran Films Canada. This Toronto-based production company, renowned for its narrative nonfiction TV content, is set to embark on a new journey under its rebranded identity.

A legacy of compelling storytelling

Bright North Studios has an impressive portfolio, having produced notable shows such as “FBI True” (CBS), “Never Seen Again” and “PD True” (Paramount+), “100 Days to Indy” (CW), “While the Rest of Us Die” (Vice TV), and “Who the (Bleep) Did I Marry?” (Investigation Discovery). These productions have captivated audiences with their authentic storytelling and high production values.

Leadership continuity and strategic roles

As part of the acquisition, Shawn Efran will continue to lead Bright North Studios as CEO, ensuring continuity in the company’s creative vision. Co-founder Morgan Hertzan will take on the role of CEO of Bright North Studios USA. Hertzan brings a wealth of experience from his tenure as president of global TV at Vice Media Group, where he managed all television operations. Jeff Zucker, with his extensive background as the former CEO of CNN, will join the board of Bright North Studios, providing strategic oversight.

RedBird IMI’s strategic vision

Established in 2022, RedBird IMI aims to acquire media properties across news, entertainment, and sports sectors. This joint venture between RedBird Capital Partners and Abu Dhabi-based International Media Investments has rapidly expanded its portfolio. The acquisition of Bright North Studios marks the sixth addition to RedBird IMI’s growing empire, following deals with Media Res, EverWonder Studios, Hidden Pigeon Co., Front Office Sports, and All3Media Group.

Industry insights and future prospects

Jeff Zucker expressed his enthusiasm for the acquisition, stating, “Bright North Studios is an industry leader in producing cinematic quality content around true stories and a great addition to our expanding portfolio. There is an incredible demand from networks and streaming platforms for content that offers unparalleled access to key figures and takes viewers behind the scenes of newsworthy events. Shawn, Morgan, and their team have mastered the art of telling authentic stories with unrivaled quality. We look forward to working with Bright North to continue to grow their studio and distribution network.”

Shawn Efran echoed this sentiment, highlighting the synergy between Bright North Studios and RedBird IMI. “RedBird IMI and Jeff have rapidly put together an incredible suite of creative companies — truly the best in our business. We are honored and thrilled to be part of RedBird IMI and look forward to telling even more, even better true stories with this new investment.”

Morgan Hertzan added, “Bright North makes true stories that are incredibly watchable within a business model that is highly in demand in our industry right now. Our best days are ahead, and I am thrilled to be joining RedBird IMI.”

The road ahead

The acquisition of Bright North Studios was finalized on September 19 and has received approval from the Minister of Canadian Heritage. This strategic move is expected to bolster RedBird IMI’s position in the media industry, enabling the firm to deliver high-quality, engaging content to a global audience.

Explore more

For those interested in exploring the captivating content produced by Bright North Studios, check out the trailers for their popular shows:

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