{"id":36390,"date":"2024-11-30T17:34:02","date_gmt":"2024-11-30T16:34:02","guid":{"rendered":"https:\/\/movieetv.com\/ita\/?p=36390"},"modified":"2024-11-30T17:34:21","modified_gmt":"2024-11-30T16:34:21","slug":"tv-ratings-macys-thanksgiving-parade-hits-all-time-high-for-second-straight-year","status":"publish","type":"post","link":"https:\/\/movieetv.com\/ita\/2024\/11\/tv-ratings-macys-thanksgiving-parade-hits-all-time-high-for-second-straight-year\/","title":{"rendered":"TV Ratings: Macys Thanksgiving Parade Hits All-Time High for Second Straight Year"},"content":{"rendered":"<p> \t\t\t\t\t \t\t\t\t\t  \t \t \t\t\t\tLogo text \t   \tThe Macy\u2019s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.      \tNBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ratings and streaming figures from Adobe Analytics. That\u2019s up 10 percent from last year\u2019s total of 28.5 million \u2014\u00a0which was the previous all-time high. The number includes the live morning telecast and an afternoon replay on the broadcast network and streaming on Peacock.        \tThe initial broadcast, which aired from 8:30 a.m. to noon in all time zones, brought in 23.6 million viewers, more than any other entertainment (i.e., not sports or news) telecast this year \u2014 and in the past four years. The last time any entertainment show drew a larger audience was the 2020 Oscars. NBC also says streaming hours on Peacock grew by 26 percent year to year, though per usual it\u2019s not specifying the exact number.  \t        \tAmong adults 18-49, the parade\u2019s live broadcast scored a 5.4 rating (equivalent to about 7.24 million people), the highest for any entertainment show on broadcast or cable since ABC\u2019s New Year\u2019s Rockin\u2019 Eve in 2021.     \t\u201cThe Macy\u2019s Thanksgiving Day Parade is an event in which we take enormous pride, and it\u2019s an absolute joy to know that there was a record number of people watching across both NBC and Peacock,\u201d said Jen Neal, executive vp live events and specials at NBCU Entertainment. \u201cThe parade is a tradition like no other. Year after year, it\u2019s the best way to kick off the holiday season, and we\u2019re thrilled to be a part of it with our partners at Macy\u2019s.\u201d     \tAdded executive producer Will Cross, \u201cThe Macy\u2019s Thanksgiving Day Parade is a beloved tradition that annually marks the beginning of the holiday season. Macy\u2019s is honored to bring this iconic experience to life and create moments of inspiration and joy through world-class entertainment that only we can deliver for our customers and the nation.\u201d     \tThanksgiving is one of the biggest TV viewing days of the year, and several other programs drew big audiences as well. Following the parade, NBC\u2019s broadcast of the National Dog Show averaged 12.2 million cross-platform viewers, a four-year high.      \tFox\u2019s late afternoon NFL game between the Dallas Cowboys and New York Giants brought in an estimated 38.5 million viewers \u2014 despite both teams being under .500 \u2014\u00a0across platforms, which will be the fourth most-watched Thanksgiving game on any network if that number holds. In primetime, NBC\u2019s NFL game (Green Bay Packers vs. Miami Dolphins) averaged 26.6 million viewers across platforms, topping 26 million for the third year in a row. Figures for CBS\u2019 early-afternoon NFL matchup between the Detroit Lions and Chicago Bears weren\u2019t available at publication time.  \t      \tFollowing NBC\u2019s NFL game and local news, The Tonight Show Starring Jimmy Fallon (2.8 million viewers) and Late Night With Seth Meyers (1.5 million) both scored their largest audiences since last year\u2019s Thanksgiving shows.                   \t\t\t\t \t\t \t\t\t  \t  \t \t\tTHR Newsletters \t \t  \t\t\t \tSign up for THR news straight to your inbox every day  \t\t \t\t \t  \t \t\tSubscribe\t  \t\t\tSign Up \t \t \t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo text The Macy\u2019s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday. NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ratings and streaming figures from Adobe Analytics. That\u2019s up 10 percent from last year\u2019s total of 28.5 million \u2014\u00a0which was the previous all-time high. 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