While Geeked Week’s live event was smaller than Netflix\u2019s first in-person Tudum event, which attracted 11,000 attendees in Brazil, it marks a crucial step in Netflix\u2019s strategy to engage fans year-round. The company is expanding its live experiences, from the upcoming “Stranger Things: The First Shadow” stage play on Broadway in 2025 to “Bridgerton” balls and the Netflix House permanent entertainment venue.<\/p>\n
Gillyard and her team are already planning for the future, considering how to integrate Geeked Week with other fan events like Tudum.<\/p>\n
\n\u201cTudum we\u2019re excited to have come back again next year. We\u2019re in the early planning stages of that,\u201d Gillyard said. \u201cAnd \u2018Geeked\u2019 titles are really critical to our fandom. So how do we look at both of those events? Are there ways in which we could potentially combine the events? So we\u2019re still talking about that early days, but this genre and \u2018Geeked\u2019 titles and the \u2018Geeked\u2019 fandom is something we will always find ways to celebrate.\u201d<\/p>\n<\/blockquote>\n
The impact of live events on fan engagement<\/h2>\n
The success of Geeked Week underscores the importance of live events in building a loyal fan base. By offering unique experiences and direct interactions with celebrities and creators, Netflix is fostering a deeper connection with its audience. This strategy not only enhances fan engagement but also drives conversations and buzz around Netflix\u2019s diverse content offerings.<\/p>\n
Looking ahead<\/h2>\n
As Netflix continues to innovate in the live events space, fans can look forward to more immersive and interactive experiences. The potential combination of Geeked Week and Tudum could create a mega-event that celebrates all aspects of Netflix\u2019s content, from YA and sci-fi to mainstream hits.<\/p>\n
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Netflix’s Geeked Week went live in Atlanta, drawing over 1,000 fans and generating 640 million impressions. With celebs like Joe Manganiello and Zack Snyder, the event showcased 40 titles and featured live tattoos. A major win for fan engagement! #GeekedWeek #NetflixEvents<\/p>\n","protected":false},"author":3,"featured_media":10808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-series"],"_links":{"self":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/10806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/comments?post=10806"}],"version-history":[{"count":0,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/10806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media\/10808"}],"wp:attachment":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media?parent=10806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/categories?post=10806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/tags?post=10806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}