As New York’s 2024 Advertisement Week<\/strong> wraps up, the bustling event showcased remarkable industry innovators<\/strong> and influential advisors<\/strong>. The week saw major players from Spotify, NBC Universal, Ford, and even pop icons like Camila Cabello gracing the stage with insightful discussions.<\/p>\n Moderated by expert editors, Thursday proved to be an eclectic mix of profound insights. Common<\/em>, an Academy, Emmy, and Grammy-winning artist, joined forces with Pinterest\u2019s head of global brand experiences Judy Lee and T-Mobile\u2019s chief marketing officer Vinayak Hegde, among others. Conversations spanned diverse topics from brand creation to Gen Z trends, underlining the fast-paced evolution of today’s consumer market.<\/p>\n Judy Lee<\/strong> of Pinterest and Jimmy Knowles<\/strong> from Canva highlighted the explosive growth in experiential marketing<\/strong> during their panel. They discussed the growing consumer demand for IRL (in real life) experiences<\/strong>. Knowles shared the journey of positioning Canva as a tangible brand that consumers can “see” and “feel”.<\/p>\n “It’s been incredibly rewarding. Unlike Pinterest, Canva is relatively new to experiential. We’re still building our team and practice. Seeing how our community responds has been exhilarating,” said Knowles.<\/p>\n<\/blockquote>\n Lee<\/strong>, on the other hand, emphasized meticulous planning as the bedrock of Pinterest’s success. Their events are plotted out up until January 2026, and their strategy distinctly caters to both B2B and B2C efforts.<\/p>\n “For Gen Z and millennials, our fastest-growing audience, we keep consumer moments fresh and exciting. Our B2B strategy, however, aims to make business interactions far more engaging,” Lee added.<\/p>\n<\/blockquote>\n G\u00fclen Bengi<\/strong>, the global CMO of Mars Inc., gave us a peek into how AI<\/strong> is transforming their branding strategies. Centered on their beloved Snickers campaign, the brand utilized generative AI to personalize consumer experiences.<\/p>\n “Collaborating with Coach Jos\u00e9 Moreno, we crafted an AI campaign playing off our slogan, ‘You’re not you when you’re hungry’. It humorously addressed the mishaps we all make when we’re hungry,” Bengi explained.<\/p>\n<\/blockquote>\n The discussion then turned to Vinayak Hegde<\/strong>, T-Mobile’s marketing chief, and Common<\/strong>, whose collaboration resulted in memorable advertisements. Partnering with Andrew Panay from Panay Films, they explored the essence of authenticity in advertising.<\/p>\n “Common’s genuine personality and humor made him a perfect fit for T-Mobile’s campaign. Authenticity is non-negotiable for us,” Panay stated. <\/p>\n<\/blockquote>\n Common echoed this sentiment, stressing the importance of aligning with brands that reflect his values.<\/p>\nPioneering Conversations: A Glimpse into the Future<\/h2>\n
1. Redefining experiential marketing<\/strong><\/h3>\n
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2. Mars Inc.’s AI breakthrough with Snickers<\/strong><\/h3>\n
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3. T-Mobile and Common: A winning duo<\/strong><\/h3>\n
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4. Warner Bros. Discovery: Navigating global content strategy<\/strong><\/h3>\n