{"id":12597,"date":"2024-10-13T00:10:30","date_gmt":"2024-10-13T07:10:30","guid":{"rendered":"https:\/\/movieetv.com\/?p=12597"},"modified":"2024-10-13T00:11:01","modified_gmt":"2024-10-13T07:11:01","slug":"the-spirit-of-lumiere-universals-new-restorations-and-ai-in-cinema","status":"publish","type":"post","link":"https:\/\/movieetv.com\/2024\/10\/the-spirit-of-lumiere-universals-new-restorations-and-ai-in-cinema\/","title":{"rendered":"The spirit of Lumi\u00e8re: Universal\u2019s new restorations and AI in cinema"},"content":{"rendered":"

A journey through the Lumi\u00e8re Film Festival\u2019s International Classic Film Market<\/h1>\n

The 12th edition of the\u2063 International Classic Film Market (MIFC) under \u2062the umbrella\u200c of the Lumi\u00e8re Film Festival<\/strong> promises a compelling lineup. Running from October 15-18, this event delves into the\u2063 intricacies of heritage cinema, \u200bproviding a platform for the latest restorations from NBCUniversal and French distributors. Let’s explore\u200d some of the key highlights and discussions that await cinephiles and industry experts alike.<\/p>\n

Diverse \u2063programs exploring heritage cinema<\/h2>\n

The MIFC this year is not one to be missed, covering exciting topics such as opportunities for the DVD and Blu-ray \u200bmarkets<\/strong>, challenges in movie theaters, and the emerging role of \u200c artificial intelligence (AI)<\/strong> in film restoration. Of\u200b particular interest is the \u2064focus on Jean-Jacques Annaud\u2019s 1986 classic \u200b”The Name of the Rose<\/a>” and the\u200d heritage sector of Lithuania, which stands as this year\u2019s honored country.<\/p>\n

Understanding market trends<\/h3>\n

A significant aspect\u200c of the \u2062MIFC is understanding the trends prevalent in the U.S. market. These trends, relevant to streaming platforms and movie theaters, offer a broad perspective on how heritage films can be preserved and appreciated by modern audiences. Leading these conversations is G\u00e9rald \u200bDuchaussoy, whose expertise in programming and coordination\u200b adds notable value.<\/p>\n

Celebrating cinematic masterpieces<\/h3>\n

Films from renowned directors will be discussed extensively. Steven Spielberg\u2019s “The Sugarland Express”<\/strong>,\u2062 celebrating its 50th anniversary with a 4K restoration, and Charles Vidor\u2019s “Gilda<\/a>,” featuring Rita Hayworth<\/strong>, are just a couple of examples. Their screenings at \u200dprestigious festivals like Cannes underline their timeless appeal.<\/p>\n


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Showcases\u200b and presentations<\/h2>\n

This year’s market will also \u2064introduce audiences to cutting-edge releases from various French distributors\u2064 through two primary showcases: the Catalogue Holders\u2019 Premiere Presentation<\/strong> and the Distributors\u2019 Premium Showcase for Exhibitors<\/strong>. These events will feature films from prestigious\u2064 houses such as Gaumont, Studiocanal, and Path\u00e9 Films, providing a comprehensive look at \u200ccontemporary restorations\u200d and releases.<\/p>\n

Case study: The Name of\u2063 the Rose<\/h3>\n

A dedicated case study on the 4K\u200c restoration of \u201cThe Name of the Rose<\/a>\u201d spins a fascinating \u2063narrative for cataloguers and distributors. This movie, starring Sean Connery, reaffirms its enduring allure with significant re-release figures. Discussions surrounding this restoration will unpack the collaborative efforts involved, featuring insights from Jean-Fabrice Janaudy, Hugues Peysson, and Pierre Olivier.<\/p>\n


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Round tables on heritage programming<\/h2>\n

Strategizing\u2064 for increased visibility and engagement \u200bwith heritage programming forms the core of another key \u200cround table discussion. The role of AI in restoring films and TV productions will lead the conversation, \u2062highlighting its potential to revolutionize restoration work by reducing costs and improving efficiency. Specialists from France\u2019s National Audiovisual Institute (INA) will throw light on the legal\u200c and regulatory frameworks\u200b that govern the use of AI in various regions.<\/p>\n

The impact of AI in film restoration<\/h3>\n

AI\u2019s growing importance in the film industry cannot be overstated. This year’s discussions will\u2062 cover how AI is integrated into restoration processes, enhancing\u2064 the quality while preserving the originality of classic films. The legal landscape around AI\u2062 will be\u2064 a hot topic, shedding light on how different \u200bcountries handle this \u2062evolving technology in terms of licensing agreements and rights.<\/p>\n


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Honoring Lithuania<\/h2>\n

This edition \u2062of \u2062MIFC takes a special interest in Lithuania\u2019s film heritage<\/strong>, screening classics like Algirdas Araminas\u2019 “Andrius”<\/strong> and Algirdas Dausa & Almantas \u2063Grikevi\u010dius\u2019 “Jausmai (Feelings)”<\/strong>. These selections aim to celebrate and introduce Lithuania\u2019s rich cinematic history to a broader audience.<\/p>\n

Fostering community engagement<\/h3>\n

The MIFC \u2062is not merely an industry-centric event but also an inclusive platform \u200cthat \u200cwelcomes the general public and specifically \u200ctargets a younger generation of cinephiles. The organizers\u2064 have gone a step further to offer special accreditations for students, aiming to foster a deeper appreciation and knowledge of classic films among \u2063upcoming generations.<\/p>\n


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Annual DVD\u2064 Publishers\u2019 Fair<\/h2>\n

Kicking off\u200d on October 13, the annual DVD Publishers\u2019 Fair<\/strong> is a much-anticipated component of the Lumi\u00e8re Film Festival. This year, it promises an even larger participation, reflecting the audience’s\u2062 growing interest. An \u200binsightful conference featuring key figures like Manuel Chiche and Vincent Paul-Boncour will highlight trends and new releases \u2063in the video publishing sector.<\/p>\n

Attracting a global audience<\/h3>\n

The market has expanded globally, drawing students and participants from European countries like Romania and Greece. The increase in \u2063accredited participants and exhibitors underscores the MIFC\u2019s growing significance. From 490 participants last year to 575 this\u2064 year, and the doubling of exhibitors from 40 to 80, the numbers speak volumes about the impact and reach of this event.<\/p>\n


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The road ahead for\u200b heritage\u2063 cinema<\/h2>\n

Bringing exhibitors and buyers\u2062 together, the MIFC provides an invaluable platform for productive exchanges and networking.\u2064 It’s a testament to the dynamic exhibition system in\u200d France and the unyielding passion for preserving\u2062 and celebrating classic cinema.<\/p>\n


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Feel inspired by this year’s lineup and \u200cdiscussions? Share this with fellow cinephiles on social media and stay tuned for\u200b more updates on classic film markets and heritage cinema!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Lumi\u00e8re Film Festival\u2019s 12th International Classic Film Market showcases NBCUniversal\u2019s latest restorations, explores AI in cinema, and celebrates Lithuania\u2019s heritage. Highlights include screenings, round tables, and initiatives engaging younger cinephiles. Running Oct. 15-18, it\u2019s a must-attend for film enthusiasts!<\/p>\n","protected":false},"author":3,"featured_media":12599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movie"],"_links":{"self":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/12597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/comments?post=12597"}],"version-history":[{"count":0,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/12597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media\/12599"}],"wp:attachment":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media?parent=12597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/categories?post=12597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/tags?post=12597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}