Amazon has \u200cunveiled its third-quarter earnings for 2024,\u2062 reporting a\u2062 significant 19% increase in ad sales<\/strong> year over year. This surge comes\u2062 amid the company’s strategic move to integrate ads \u200binto Prime Video. Analysts \u200dinitially projected $14.25 \u2062billion in \u2064ad revenue; however, Amazon exceeded expectations, raking in $14.3 billion. This figure encompasses a vast range of advertising services sold to\u2063 sellers, vendors,\u2062 publishers, authors, and other partners through various programs such as sponsored ads<\/strong>, display ads<\/strong>, and video ads<\/strong>.<\/p>\n The impressive rise \u2062in \u200cadvertising revenue is a testament to Amazon’s innovative\u200d approach\u200d in the digital advertising sector. The company\u2019s strategy to embed ads\u2062 into its Prime Video service highlights \u200da broader trend within the industry, emphasizing the importance of digital ad \u2064placements. By leveraging its vast e-commerce platform and extensive user data, Amazon provides highly targeted advertising solutions, thus attracting \u2062a diverse set of advertisers. \u200cThis move not only boosts the company’s\u200d revenue but also solidifies its position as a major player in digital advertising.<\/p>\n Amazon’s subscription services also saw a notable 11% increase in Q3<\/strong>, accumulating \u200c$11.3 billion in revenue \u2063during\u200d the period from July 1st to September 30th. This growth\u2063 is reflective of the company’s ability to \u2062attract and retain subscribers through a variety of services, including Prime memberships, Amazon Music, and other subscription-based offerings.<\/p>\n In a letter to shareholders, Amazon President and\u200d CEO Andy\u2062 Jassy expressed optimism about\u2063 the forthcoming\u2064 holiday season, mentioning several initiatives lined\u200c up \u200bto captivate customers. “As we get into the holiday season, \u200bwe\u2019re excited about what we have in store for\u200c customers,” Jassy remarked. He cited the company’s biggest-ever Prime Big Deal Days and the \u2062launch of a new Kindle lineup that has \u200bexceeded expectations as key highlights.<\/p>\n Moreover, Jassy hinted at a plethora of exciting events and products set to roll \u2063out, including:<\/p>\n These initiatives underscore Amazon’s commitment to\u200d innovation and customer satisfaction, promising an \u200dengaging and \u200cprofitable holiday season.<\/p>\n Wall Street had forecasted\u200c earnings per share (EPS) of $1.14 on $157.2 billion in revenue,\u2064 according to a consensus of \u200canalyst projections. Defying these expectations, Amazon\u200d reported a diluted EPS of $1.43<\/strong> on\u200d $158.9 billion in revenue<\/strong> for the third quarter. This strong financial performance underscores the \u200bcompany’s robust\u2063 business model and its ability to navigate \u2064economic challenges effectively.<\/p>\n In addition to \u2063its financial achievements, Amazon revealed the \u200cinclusion\u2062 of Apple TV+ in the Prime Video lineup for U.S. \u2062customers. This addition expands the platform’s offering to over 100 subscription channels,\u2063 enriching the viewing experience for Prime Video subscribers. The incorporation of high-profile streaming services like Apple TV+ enhances Amazon’s competitive edge in the streaming market, potentially attracting a broader audience base.<\/p>\n Amazon’s Q3\u200c earnings highlight a strategic balancing act\u200d between its traditional e-commerce operations and newer ventures like digital advertising and\u200d cloud \u200bservices. The company’s relentless focus on\u200c innovation,\u200d customer experience, and strategic partnerships positions it well for sustained growth into the future.<\/p>\n As the holiday season approaches, Amazon\u2019s diverse array of\u200b products and services, combined \u200dwith strategic marketing initiatives, sets the stage for a \u2063bustling and lucrative quarter. The company’s ability to exceed financial expectations while continuously \u200binnovating its\u2062 service offerings signals a promising trajectory for long-term growth.<\/p>\n Stay updated with all the latest developments and insights by following our platform. Share \u2062this story and join the conversation on social media!<\/p>\n","protected":false},"excerpt":{"rendered":" Amazon reported strong Q3 2024 earnings with a 19% rise in ad sales, reaching $14.3 billion, surpassing analysts’ expectations. Subscription services revenue also climbed by 11%. CEO Andy Jassy hinted at exciting holiday season offerings. Revenue was $158.9 billion, with $1.43 EPS<\/p>\n","protected":false},"author":3,"featured_media":15564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movie"],"_links":{"self":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/15562"}],"collection":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/comments?post=15562"}],"version-history":[{"count":0,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/15562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media\/15564"}],"wp:attachment":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media?parent=15562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/categories?post=15562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/tags?post=15562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The evolving landscape of digital advertising<\/h3>\n
Rising subscription\u2064 services and holiday season outlook<\/h2>\n
Exciting prospects for the holiday season<\/h3>\n
\n
Financial performance and Wall \u2064Street\u200d expectations<\/h2>\n
Expanding content offerings with Apple TV+<\/h3>\n
Navigating the \u2062future of\u2063 e-commerce and technology<\/h2>\n
Looking ahead<\/h3>\n