\tFollowing the successful launch of their digital venture enchufe.tv M\u00e9xico early this year, partners Arturo Yepez of Ecuador-based 2bLatam and Jos\u00e9 \u201cPepe\u201d Bast\u00f3n of Elefantec Global are gearing up for a strategic expansion.<\/p>\n
\tThis new initiative will extend 2bLatam\u2019s enchufe.tv universe beyond the digital realm, venturing into streaming platforms, cinema and branded entertainment. The goal is to engage audiences in Mexico and the United States with innovative content that blends humor, creativity and value, catering to the needs of leading brands in the region, they stressed.<\/p>\n
\t\u201cWe are in an era where the major players in the industry are turning their attention back to content creators and social media. This expanded agreement with Elefantec is another step in our journey to becoming the benchmark for Spanish-language comedy production worldwide,\u201d said Yepez. \t<\/p>\n
\tThe partnership will now include original series and films based on enchufe.tv\u2019s characters, tapping the unique traits of Mexicans and Latinos in the U.S. to connect with audiences. It will also focus on creating brand-driven content that combines entertainment with enchufe.tv\u2019s signature humor, building strong digital communities. <\/p>\n
\t\t\t \t\t\tPopular on Variety\t\t \t \t\t \t \t2bLatam\u2019s YouTube channel enchufe.tv, which has over 27 million subscribers and reaches more than 60 million on social media, is touted as the world\u2019s number one Spanish-language comedy sketch channel.<\/p>\n
\tAmong the bespoke sketches created for enchufe.TV Mexico are \u201cLatin World War (Mexico vs. Ecuador)\u201d which has clocked 1.4 million views and \u201cRaiders of the Adult Toy,\u201d an Indiana Jones-inspired parody, that has generated close to a million views and more than 3,000 comments.<\/p>\n
\t\u201cSince we began our collaboration co-producing the first season of sketches for enchufe.tv M\u00e9xico, we realized the enormous potential of this IP, particularly in Mexico and the U.S. Hispanic market. This new agreement will allow us to develop projects aimed at young audiences, a highly important segment for all media,\u201d said Bast\u00f3n.<\/p>\n
\tOne of enchufe.tv\u2019s most successful sketches is a parody of the Japanese manga series \u201cCaptain Tsubasa,\u201d titled \u201cSuper Campeones\u201d (\u201cSuper Champions\u201d), which has garnered over 100 million views. Given the region\u2019s predominantly young population, these sketch comedies have quickly gained immense popularity. \t<\/p>\n
\tThe challenge is now to adapt their enchufe.tv IP into equally successful feature films and series, with branded entertainment as their initial focus.<\/p>\n
\tFounded by Bast\u00f3n, a former top Televisa exec, Elefantec Global is behind such notable productions as \u201cBos\u00e9\u201d for Paramount+ in Latin America, \u201cLa rebellion\u201d for ViX+ and CNN\u2019s \u201cEva Longoria, Searching for Mexico.\u201d<\/p>\n
\t2bLatam manages a network of over 500 talents in the region and specializes in branded content, digital strategies and producing series and films for young audiences.<\/p>\n
\t \t\t\t \t\t\t \t \t\t\t\t\tJos\u00e9 \u201cPepe\u201d Bast\u00f3n and Arturo Yepez \t\t\t\t \t \t\t\t <\/p>\n","protected":false},"excerpt":{"rendered":"
Following the successful launch of their digital venture enchufe.tv M\u00e9xico early this year, partners Arturo Yepez of Ecuador-based 2bLatam and Jos\u00e9 \u201cPepe\u201d Bast\u00f3n of Elefantec Global are gearing up for a strategic expansion. This new initiative will extend 2bLatam\u2019s enchufe.tv universe beyond the digital realm, venturing into streaming platforms, cinema and branded entertainment. The goal […]<\/p>\n","protected":false},"author":3,"featured_media":18766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-18764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movie"],"_links":{"self":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/18764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/comments?post=18764"}],"version-history":[{"count":0,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/18764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media\/18766"}],"wp:attachment":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media?parent=18764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/categories?post=18764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/tags?post=18764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}