\tThe European Film Market, which is part of the Berlin Film Festival, has revealed that spaces for exhibitors at the EFM\u2019s various venues are fully booked. The EFM, which runs Feb. 13-19, also announced this week it has introduced an award for distributors and created what it calls an Innovation Hub as part of an on-going revamp of the event.<\/p>\n
\tMarket screenings at CinemaxX will once again begin on Feb. 12, one day before the market kicks off. The University of Applied Sciences, located close to the EFM\u2019s central building, Gropius Bau, has been added as a new EFM screening location. Other key venues include the Documentation Centre for Displacement, Expulsion and Reconciliation as the conference venue, as well as the Marriott Hotel, Berliner Freiheit, DFFB, Arsenal and the Mirror Tent. \t<\/p>\n
\tThe EFM Distributor Award will be presented for the first time on Feb. 12, as part of the market\u2019s kick-off event. The award recognizes \u201cthe significance of European arthouse distribution and its central contribution to cultural diversity,\u201d the EFM said. <\/p>\n
\t\t\t \t\t\tPopular on Variety\t\t \t \t\t \t \tA cash prize of 7,500 euros will be awarded by a jury of industry representatives to \u201cunderscore industry-wide appreciation of these key players in the value chain.\u201d<\/p>\n
\tThe Innovation Hub will be spread across an entire floor of Gropius Bau. It will be devoted to \u201ccreativity and pioneering developments in the international production sector,\u201d with a focus on \u201ccutting-edge technologies and AI-based solutions from screenwriting to distribution.\u201d<\/p>\n
\tThe Innovation Hub features a \u201ctechnology-centered exhibitor area, interactive panels and practice-oriented workshops for producers led by renowned experts,\u201d the EFM said.<\/p>\n
\tEFM chief Tanja Meissner said: \u201cThe main focus lies in providing EFM participants with a highly efficient infrastructure and on creating opportunities for business and networking. I see ourselves as ambassadors and facilitators for the industry to emerge stronger from a dynamic market. While our costs have risen, it was imperative to keep competitive prices for our clients who also work on reduced budgets.<\/p>\n
\t\u201cWhile the marketplace for licensing, packaging and distribution is central, we also need to explore sustainable business models, enhanced communication, and the power of community-building to promote diversity, emerging talent and knowledge sharing. Specifically for this purpose we have created daily networking formats, such as the new \u2018Breakfast Club\u2019 and the \u2018Happy Innovation Hour\u2019 on the second floor of the Gropius Bau.\u201d \t<\/p>\n
\tBerlinale director Tricia Tuttle said: \u201cI\u2019m so excited about the work that Tanja and her team are doing to make it easier for people to do business in Berlin. A strong Berlinale means getting the market and the audience festival to work more closely in tandem and we are fully committed to developing these synergies over the next years.\u201d<\/p>\n
\tIn May, Tuttle brought four Berlinale institutions \u2013 the EFM, Berlinale Talents, the Berlinale Co-Production Market and the World Cinema Fund \u2013 together to form a new body, Berlinale Pro*. Meissner was appointed as the director of Berlinale Pro*.<\/p>\n
\tMeissner\u2019s reshaped role encompasses the directorship of the EFM and the strategic development of the Berlinale Pro* consortium, working with the heads of the Berlinale Co-Production Market, Berlinale Talents and World Cinema Fund.<\/p>\n","protected":false},"excerpt":{"rendered":"
The European Film Market, which is part of the Berlin Film Festival, has revealed that spaces for exhibitors at the EFM\u2019s various venues are fully booked. The EFM, which runs Feb. 13-19, also announced this week it has introduced an award for distributors and created what it calls an Innovation Hub as part of an […]<\/p>\n","protected":false},"author":3,"featured_media":22513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-22511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movie"],"_links":{"self":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/22511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/comments?post=22511"}],"version-history":[{"count":0,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/posts\/22511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media\/22513"}],"wp:attachment":[{"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/media?parent=22511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/categories?post=22511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/movieetv.com\/wp-json\/wp\/v2\/tags?post=22511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}