{"id":2619,"date":"2024-07-30T08:12:03","date_gmt":"2024-07-30T15:12:03","guid":{"rendered":"https:\/\/movieetv.com\/?p=2619"},"modified":"2024-07-30T08:13:00","modified_gmt":"2024-07-30T15:13:00","slug":"cbs-and-nexstar-renew-affiliate-deals-in-42-key-markets","status":"publish","type":"post","link":"https:\/\/movieetv.com\/2024\/07\/cbs-and-nexstar-renew-affiliate-deals-in-42-key-markets\/","title":{"rendered":"CBS and Nexstar renew affiliate deals in 42 key markets"},"content":{"rendered":"

Nexstar and Paramount renew affiliate agreement, expanding CW network reach<\/h1>\n

A new chapter in TV broadcasting<\/h2>\n

In a significant move for the television industry, Nexstar<\/strong> and Paramount<\/strong> have announced a multiyear renewal of their affiliate agreement, impacting CBS TV stations across 42 markets. This strategic partnership, revealed on Tuesday, underscores the evolving landscape of broadcast media and the ongoing efforts to reach a broader audience.<\/p>\n

Expanding the network’s footprint<\/h3>\n

The agreement encompasses 40 stations owned by Texas-based Nexstar and two stations operated by Nexstar\u2019s partner, Mission Broadcasting. Together, these stations represent 15% of the U.S. audience, reaching nearly 19 million TV households. This extensive reach highlights the importance of the deal in maintaining and expanding the network’s influence.<\/p>\n

New affiliations in Miami and Detroit<\/h3>\n

As part of the renewed agreement, two of Paramount\u2019s independent stations, WBFS-TV<\/strong> in Miami and WKBD-TV<\/strong> in Detroit, will join Nexstar\u2019s CW network<\/strong> starting September 1. These stations will now broadcast the CW\u2019s diverse lineup, including news, primetime entertainment, live sports, and special event programming. This shift is expected to enhance the CW\u2019s presence in these key markets, offering viewers a richer array of content.<\/p>\n

Financial details remain under wraps<\/h3>\n

While the financial terms of the deal have not been disclosed, the agreement comes amid Paramount’s proposed sale to Skydance. This context adds an intriguing layer to the renewal, suggesting strategic maneuvers behind the scenes as both companies navigate the complexities of the media landscape.<\/p>\n

A look back: Nexstar’s acquisition of the CW<\/h3>\n

This renewal comes nearly two years after Nexstar announced its plans to acquire a majority stake in the CW from Paramount and Warner Bros. Discovery. At that time, the two companies jointly owned 75% of the broadcaster. Since finalizing the purchase, Nexstar has undertaken a significant overhaul of the CW\u2019s programming, focusing on sports, internationally produced content, and reality TV. This strategic pivot aims to attract a diverse audience and strengthen the network\u2019s competitive edge.<\/p>\n

The legacy of Tribune Broadcasting<\/h3>\n

Nexstar\u2019s journey with the CW is deeply rooted in the history of Tribune Broadcasting<\/strong>, the station group that formed the core of the CW\u2019s predecessor, the WB Network. Tribune was a partner with Warner Bros. from the network\u2019s inception in 1993 and played a crucial role during its formative years after launching on-air in 1995. Over the years, Tribune has undergone several ownership changes, culminating in its $4.1 billion sale to Nexstar in 2019.<\/p>\n

Personal reflections for media enthusiasts<\/h3>\n

For cinema, TV series, and music enthusiasts, this renewal signifies more than just a business transaction. It represents the dynamic nature of the media industry and the continuous efforts to adapt and innovate. The inclusion of new stations into the CW network promises fresh content and exciting programming that caters to a wide range of tastes.<\/p>\n

Exploring the CW’s new offerings<\/h4>\n

The CW\u2019s revamped lineup is a testament to Nexstar\u2019s commitment to delivering diverse and engaging content. From thrilling sports events to captivating reality TV shows, the network aims to provide something for everyone. For those interested in exploring the CW\u2019s new offerings, check out the trailers and information pages for some of the network\u2019s popular shows:<\/p>\n